Jeanette Borzo of Wired.com reports Netvibes, "an everyman's dashboard" has ditched the traditional style of online advertisements, filled with blinking and flashing banners because you won a "free ipod," for a new approach: ad-less.
Borzo reports Netvibes founder, Tariq Krim has refused to display advertisements on Netvibes user's homepage, saying they are just not as effective as they used to be. Not many are clicking on the ads like they were in the past.
"If advertisers -- attracted by Netvibes' 10 million users around the world -- want access to Netvibers, they need to create a service in the form of a Netvibes module. If the module -- such as eBay's auction-tracking module -- doesn't benefit the user, forget it. That's Krim's rule."
I must say personally, I cannot wait for the day when markers drop the ad banners, and move towards a use ad technique that benefits me, the user! Good job Krim!
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Great post. I also can't wait for the day when markers drop the ad banners, and move towards a use ad technique that benefits those who are involved in Internet advertising and marketing.
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